MARKETING STRATEGY

Growth Starts Here

Digital media encompasses a variety of skills & tools we use to increase your brand's visibility. We pride ourselves on being innovative, industry leading professionals who have in-depth knowledge & expansive influence on various media channels. We use our expertise and influence to drive sales for each business we work with.

Media Platforms

We use a variety of platforms which vary depending on our target market. This includes but is not limited to:

Facebook - Instagram - Twitter - LinkedIn - Snapchat - Google Plus - Google Adwords - Google My Business

Content

Simply creating social media pages is only a small piece of the puzzle. In order to gain exposure, we must produce interesting, informative content that will engage the audience. Furthermore, there are two different types of content both of equal importance that are used to achieve online recognition. The first is called "Organic Reach" which is any post on social media that is not promoted using fiscal means. The second type of exposure is "Paid Media". Paid media draws attention to your business through paid advertising campaigns that we implement across various social platforms. Our team skillfully creates innovative new content for your business. Some of our strengths include:

-Custom Marketing Strategy

-Customer Relationship Management (CRM)

-Social Media Management

-Graphic Design

-Copywriting

-Photography

-Video Production

-Email Campaigns

-Review Fetching

Using our tools & techniques we are able to form a virtual community centered around your business. After all, our mission is to bring new customers through your door, and keep them coming back for more!

Our Growth Platform

Step 1.) Perform a Fully Comprehensive Market Analysis

In order to formulate an effective marketing plan, we must first analyze the market your business needs to target.
Next we:
-Evaluate the size of the target market in terms of both its Value & Volume
- Determine the demographics & psychographics of the target audience
-Analyze similar brands and their tactics

Step 2.) Plan Our Strategic Approach

Leveraging the power of Social Media & pairing it with other communication mediums, our team formulates a tactical plan to gain exposure for your brand.

Step 3.) Execute

Using the information we gathered during our comprehensive market analysis, we implement our new marketing plan. The way in which we implement our strategy is custom tailored to each clients' needs. The tools and social platforms we use vary depending on the industry and type of business we are working with.

Step 4.) Build a Community

Consumers want to feel like they are a part of something bigger, by creating a virtual community centered around your brand and products, we give them a place to share their thoughts and feelings which in turn gives them a voice. This step is essential for long-term success & profits, constructing a virtual community is the key to keep them coming back to purchase more product. The sense of being able to identify with a brand brings unparalleled customer loyalty.

Step 5.) Analyze Results

We continuously monitor our campaign results to ensure we are bringing in more business. After the first month that our plan has been in action, we use our state of the art analytics software to view the more detailed results of our efforts.

Step 6.) Modify

After reviewing our methods of marketing, we modify our plan as we see fit, which in turn yields even greater results.

Results Guaranteed

We guarantee an increase in customer acquisitions within one month of implementing our custom marketing strategy. Results vary based on the budget you choose for advertisements. By building an online community for your brand and giving your customers a sense of belonging, we are able to produce unparalleled brand loyalty and overall customer retention. Every month you will receive a complete analytics report, detailing the results of our campaign.

Let's work together

Are you ready to take your business to the next level by going digital? We can help! Simply fill out the contact form and our team will be happy to schedule a consultation.

We look forward to doing business with you!

Velocity Digital Media
1130 Ten Rod Road
North Kingstown, RI, 02874
Phone: 401-477-3172

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